Train of thought

A collection of all the misfit musings I just couldn't throw away.
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Reconceptualising a problem can be enough to solve it. It's the planner's responsibility to see a problem from all perspectives.

"The problem is not the problem. The problem is your attitude about the problem. Do you understand?" -Captain Jack Sparrow (played by: Johnny Deep in ~ Pirates of the Caribbean Movies)

Primary research has no template - go talk to consumers on the street, take them out, give them samples, document their behaviours - do whatever it is that will give you the answers that are missing. As Jon Steele quotes in his book 'The Perfect Pitch' in relation to market research, "The ends justify the means" - Niccolò Machiavelli

2012 Emmy Awards: Here's what you need to know before show time

Debriefing is an art and an ongoing process... "Anyone who says they can give you a debrief in 24 hours is lying" - Farhat, Brand Planner at Meerkats

One does not simply leave a Marvel movie before the end of the credits - Boromir, Lord of the Rings meme

Planners are the bridge between the strategic and creative sides of the agency.

Planners are the bridge between the strategic and creative sides of the agency.

From an international perspective, Perth's relatively small population limits primary research plans for local projects, which is difficult to adjust to after working in big cities like London.

Bad Luck Brian is a photo meme featuring an unfortunate high school picture of an overly happy red-headed boy. The gist of the meme is that poor Brian has the worst.

“There are big chunks of the job where you’re in a room because no one else knows what’s going on in your head, so it’s really hard to delegate those tasks.” - Farhat, Brand Planner at Meerkats.

Share & caption memes, and post anything you find interesting or that makes you laugh.

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