It's the deeper, 'path less travelled' thought processes of planners that generates value for a client, however presenting evidence of this can be difficult. Sometimes the templates for presenting this 'value' detract from the process itself. In the words of Meerkats Brand Planner Hannah Muirhead - “Planning is more about the process than the powerpoint slides,”  but at the end of the day, it is all about the client... finding the right balance can be tricky.

Profundizando sobre mapas mentales de la mano de Tony Buzan y su increíble iMindMap 6 con la posibilidad de hacer presentaciones. Genial

Reconceptualising a problem can be enough to solve it. It's the planner's responsibility to see a problem from all perspectives.

El problema no es el problema. - El problema es tu actitud el problema. - Entiendes eso. - yep

Primary research has no template - go talk to consumers on the street, take them out, give them samples, document their behaviours - do whatever it is that will give you the answers that are missing. As Jon Steele quotes in his book 'The Perfect Pitch' in relation to market research, "The ends justify the means" - Niccolò Machiavelli

2012 Emmy Awards: Here's what you need to know before show time

Workplace culture shapes the significance of creativity to a planner's role. In some cases, creatives and planners work so closely, it's not clear who the concepts or tagline came from, much less the individual responsibilities. In agencies like the above, not so much...

Con el apoyo de sus empleados e inversiones acordes a sus posibilidades las pequeñas empresas pueden desarrollar productos, servicios y procesos innovadores

Debriefing is an art and an ongoing process... "Anyone who says they can give you a debrief in 24 hours is lying" - Farhat, Brand Planner at Meerkats

El jugador de Uruguay lo hizo otra vez... mordió a Chiellini en pleno partido y ahora vuelve a ser motivo de burla en Internet.

Planners are the bridge between the strategic and creative sides of the agency.

Planners are the bridge between the strategic and creative sides of the agency.

From an international perspective, Perth's relatively small population limits primary research plans for local projects, which is difficult to adjust to after working in big cities like London.

Memexico es un tumblelog con contenido cagado relacionado con México. Contiene material original y muchas tropicalizaciones. Antes de comentar en la ask box por favor lee las preguntas frecuentes. En...

“There are big chunks of the job where you’re in a room because no one else knows what’s going on in your head, so it’s really hard to delegate those tasks.” - Farhat, Brand Planner at Meerkats.

“There are big chunks of the job where you’re in a room because no one else knows what’s going on in your head, so it’s really hard to delegate those tasks.” - Farhat, Brand Planner at Meerkats.


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