It's the deeper, 'path less travelled' thought processes of planners that generates value for a client, however presenting evidence of this can be difficult. Sometimes the templates for presenting this 'value' detract from the process itself. In the words of Meerkats Brand Planner Hannah Muirhead - “Planning is more about the process than the powerpoint slides,”  but at the end of the day, it is all about the client... finding the right balance can be tricky.

Behold, the Awesome Science of Mind Mapping (an infographic for teaching/using mindmapping)

Reconceptualising a problem can be enough to solve it. It's the planner's responsibility to see a problem from all perspectives.

"The problem is not the problem. The problem is your attitude about the problem. Do you understand?" -Captain Jack Sparrow (played by: Johnny Deep in ~ Pirates of the Caribbean Movies)

Primary research has no template - go talk to consumers on the street, take them out, give them samples, document their behaviours - do whatever it is that will give you the answers that are missing. As Jon Steele quotes in his book 'The Perfect Pitch' in relation to market research, "The ends justify the means" - Niccolò Machiavelli

2012 Emmy Awards: Here's what you need to know before show time

Debriefing is an art and an ongoing process... "Anyone who says they can give you a debrief in 24 hours is lying" - Farhat, Brand Planner at Meerkats

One does not simply leave a Marvel movie before the end of the credits - Boromir, Lord of the Rings meme

Planners are the bridge between the strategic and creative sides of the agency.

Planners are the bridge between the strategic and creative sides of the agency.

From an international perspective, Perth's relatively small population limits primary research plans for local projects, which is difficult to adjust to after working in big cities like London.

Bad Luck Brian is a photo meme featuring an unfortunate high school picture of an overly happy red-headed boy. The gist of the meme is that poor Brian has the worst.

“There are big chunks of the job where you’re in a room because no one else knows what’s going on in your head, so it’s really hard to delegate those tasks.” - Farhat, Brand Planner at Meerkats.

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