This logotype is simple, but effective. The font choice is strong and just by flipping the A upside down and making it into a plant, helps the logo look unique. They also didn't confuse the viewer because the upside down A is still recognizable.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.