Influencer Marketing

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Articles, infographics, and inspiration to help you craft amazing influencer marketing programs and get more from your influencers.

Craft Beer Time
Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing by Harleen Dorka on Martech Zone

Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing » Martech Zone

Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing by Harleen Dorka on Martech Zone

4 Podcast Tools Used By Successful Influencers

4 Podcast Tools Used By Successful Influencers

Podcasting is a great branding and audience building tool used by leaders in various industries. In order to make it…

[INFOGRAPHIC] The Three Types of Influencer Marketing Campaigns — The Shelf

[INFOGRAPHIC] The Three Types of Influencer Marketing Campaigns — The Shelf

When influencer campaigns don’t deliver, chances are pretty good the wrong type of influencer campaign is running. Here’s a visual guide to the three different types of influencer campaigns.

How to Find and Hire Social Media Influencers - Spiralytics Inc

How to Find and Hire Social Media Influencers - Spiralytics Inc

The growth of social media over the last decade has not only empowered users to...

How to Achieve Better Results with Influencer Marketing Post Covid-19

How to Achieve Better Results with Influencer Marketing Post Covid-19

To avoid the negative outcome for your business, let's explore some of the approaches that can help you bring your marketing strategy to the next level.

The 2020 Influencer Pricing Report

How Might Augmented Reality Affect Influencer Marketing?

How Might Augmented Reality Affect Influencer Marketing? » Martech Zone

How Might Augmented Reality Affect Influencer Marketing?

7 Ways to Fail Using TikTok in Your Influencer Campaigns Specific Goals, Cosmetic Companies, Brand Guidelines, Use Case, Influencer Marketing, To Focus, Social Media Tips, Social Media Marketing, Fails

7 Ways to Fail Using TikTok in Your Influencer Campaigns

By focusing on what will lead to certain failure, we can use this as a mechanism for avoiding it. Here are 7 Ways to Fail Using TikTok in Your Influencer Campaigns.

One-third (33%) of consumers think celebrities have a minimal impact on their purchase decisions, according to recent data from Bluecore. At a time when online shopping habits have never been more on the minds of marketers, the figures illustrate key consumer preferences driving purchases right now. Of the more than 1,000 respondents asked to rate… Read More » Marketing Program, Online Marketing, Word Of Mouth, Influencer Marketing, Read More, Third, Online Shopping, Minimal

W-O-M Still Reigns; Influencers Inspire New Brand Trials More Than Celebrities - Marketing Charts

One-third (33%) of consumers think celebrities have a minimal impact on their purchase decisions, according to recent data from Bluecore. At a time when online shopping habits have never been more on the minds of marketers, the figures illustrate key consumer preferences driving purchases right now. Of the more than 1,000 respondents asked to rate… Read More »

  Types Of Network, Sales Strategy, Instagram Handle, Marketing Program, Holistic Approach, Influencer Marketing

Run an Influencer Loyalty Program

Learn how to run a successful influencer loyalty program from A to Z. Best practices including sharing coupon codes and monitoring conversions.

Influencer Marketing on Triller: The Ultimate Guide Marketing Program, Marketing Tools, Create A Hashtag, Find A Song, Envy Me, Def Jam Recordings, Top Videos, Hip Hop Artists, Target Audience

Influencer Marketing on Triller: The Ultimate Guide

Are you an influencer looking to make it big through short-form video content? Here’s the guide you need for successful influencer marketing on Triller!

The Ultimate Guide to Utilizing Influencers for eCommerce Marketing Goals, Marketing Program, Marketing Channel, Instagram Influencer, Target Audience, Influencer Marketing, Ecommerce, Larger, Infographic

The Ultimate Guide to Utilizing Influencers for eCommerce

Now’s the time to integrate influencer partnerships into your larger marketing initiatives, and we’ll show you how!

Getting Started with Influencer Marketing Marketing Program, Business Marketing, Online Marketing, Digital Marketing, Social Media Influencer, Influencer Marketing, Marketing Automation, Infancy, Ho Chi

Getting Started with Influencer Marketing

Influencer marketing is a misused and misunderstood buzzword. Some think it means to call up a Kardashian, pay them a bunch of money, and get them to

8 Points About What Influencer Followers Want and How They Feel Social Media Branding, Social Media Marketing, Digital Marketing, Marketing Program, Marketing Communications, Social Media Influencer, Influencer Marketing, Why Do People, How To Be Likeable

8 Points About What Influencer Followers Want and How They Feel - Marketing Charts

Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic. A recent report [download page] from Influencer and GlobalWebIndex shows that close to 7 in 10 consumers who follow influencers report spending a little more (39%) or much more (33%) time on social media… Read More »

6 Ways to Get the Most out of Instagram Influencer Marketing Marketing Articles, Marketing Program, Content Marketing, Social Media Analytics, Social Media Marketing, Digital Marketing, Get Instagram, Instagram Influencer, Influencer Marketing

6 Ways to Get the Most out of Instagram Influencer Marketing - Social Media Explorer

Instagram is the best network for influencer marketing. You can use it to reach people who aren’t following you and generate more sales and followers. It is very similar to running paid ads. The main...read more