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Marketing Communications

Collection by Jennifer Escalas

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A place where students and I can pin interesting advertising campaign information.

Jennifer Escalas
One of the IMC final projects created a new strategic marketing plan for Quibi, but it looks like the company isn't going to make it. They needed your advice! Strategic Marketing Plan, Zoom Call, Marketing Communications, Product Launch, Advice, Projects, Log Projects, Blue Prints, Tips

Quibi Is Shutting Down After Just 6 Months

Short-form video service reportedly becomes first high-profile casualty of the streaming wars.

Sometimes consumer response to a campaign is so negative, you have to pull it. Kraft Mac N Cheese, Mac And Cheese, Marketing Communications, The Marketing, Kraft Heinz, Bagel Bites, Oscar Mayer, Pizza Snacks, Healthy Food Options

Kraft Deletes All Mentions of ‘Send Noods’ Campaign

Facing backlash, the brand said via Instagram Stories that it would remove related content from its channels.

Allie Schneider sent this article about how KFC no longer finger-licking good due to Covid-19 Kfc, Album Tintin, Colonel Sanders, Cool Slogans, Lego, Advertising Strategies, Health Advice, Fried Chicken, Campaign

Why KFC Isn't Finger Lickin' Good At The Moment

You can describe KFC in many different ways: it's crunchy, tasty, addictive, mouthwatering, flavorful. And for more than half a century, it was also "finger-lickin' good." But the coronavirus brought down the slogan we've come to associate with one of the country's favorite kinds of fried chicken.

Allie Schneider sent me a link to this interesting article about the success of the Travis Scott Burger. Most Popular Rappers, Rapper Travis Scott, Fast Food Chains, Marketing Communications, Barbecue Sauce, French Fries, Mcdonalds, Don't Forget, Bacon

Rapper Travis Scott's Quarter Pounder is so popular McDonald's is selling out

The Travis Scott Meal comprises a Quarter Pounder with Cheese with bacon and lettuce, french fries with barbecue sauce, and a large Sprite

Rob Colmery interned at Honeywell last summer and worked on this campaign. Marketing Communications, Innovation, Crochet Mask, Environment, Filters, Masks, Safety, Campaign, Travel

Our Heritage of Innovation | Honeywell

We're moving at hyper-speed to produce N95 masks for frontline heroes, optimize factories, and create safer environments for travel, work, school, and play. ...

Hannah Corderman sent me this article that raises some very interesting questions about what exactly is a "real" woman? Popular Magazine, Real Bodies, Ideal Beauty, Hourglass Figure, Photos Of Women, African Women, Perfect Body, Real Women, Human Rights

There’s No Such Thing as a ‘Real’ Woman

Brands that promise to cater to authentic womanhood still leave out a lot of women.

Casey Wood thinks ads for Corona product extensions should be experiential and laid back, not about delivery to rich people Marketing Communications, Rich People, Experiential, Panama, Extensions, Commercial, Delivery, Boat, Ads

Corona Hard Seltzer Commercial

Produced in Panama for Corona.

Casey Wood thinks this ad, showing confusion between Buick and Alexa minimizes the appeal of the car. Buick Gmc, Chevrolet, Chevy, Advertising Campaign, Ads, Small Suv, First Ever, Car Finance, Marketing Communications

“New Alexa” | First-Ever Encore GX with available Alexa Built-In | Buick

Is it a Buick? Or is it an Alexa? Actually, it’s both. Introducing the First-Ever Buick Encore GX small SUV with available Alexa Built-In.Learn more about Am...

Daniel Hewlette sent me this interesting WSJ article about trying to "undo" crazy Corona hair dying experiments. Pink Hair, Blonde Hair, Nine Zero One Salon, Marketing Communications, Grow Out, Pale Skin, Bad Hair, Up Hairstyles, Brown Hair

Want to Return Your Lockdown Pink Hair to Normal? It’s Not So Easy

Switching back is creating headaches for professional stylists

Becca Meyer sent along this fun ad by PepsiCo, celebrating the return of the NFL Marshawn Lynch, Tony Romo, Dak Prescott, Rob Gronkowski, Twas The Night, Marketing Communications, The Night Before, Advertising Campaign, Becca

‘Twas the Night Before Kickoff | Frito-Lay :60

Football is back, and one thing Ezekiel Elliot, Dak Prescott, Rob Gronkowski, Tom Brady, Marshawn Lynch, Tony Romo, and Katie Sowers know—you don’t forget th...

Becca Meyer sent me this Nike commercial to add to the list of great Nike ads. Colin Kaepernick, Kendrick Lamar, Kobe Bryant Birthday, Sydney Leroux, Kobe Mamba, Nike Kobe Bryant, Nike Ad, Anthony Davis, Nba Champions

Better | Mamba Forever | Nike

Kobe Bryant taught us to be better-a better scorer, better GOAT, better father. His philosophy of #MambaMentality changed the game and continues to inspire a...

Jessica Price sent in this interesting WSJ article that describes how advertisers want to back out of their TV commitments due to uncertainties related to Covid-19 Press Tv, Tv Seasons, Nfl Season, Marketing Communications, National Football League, Advertising Campaign, National Soccer League, Teaser Campaign

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season

Concerned about the NFL season and a dearth of new entertainment, marketers want flexibility

The Peloton ad angered America. That’s why Ryan Reynolds’ Aviation American Gin ad is so brilliant - The Boston Globe Peloton Bike, Best Ads, Cnn News, James Mcavoy, Liam Hemsworth, Chris Pine, Ryan Reynolds, The A Team, Christina Hendricks

The Gift That Doesn't Give Back

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.