Viridiana Vargas

Viridiana Vargas

Viridiana Vargas
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Your designs can spark a whole range of emotions in people. Color theory unlocks the secrets of how to use hues to inspire joy, sadness, and even hunger.

Your designs can spark a whole range of emotions in people. Color theory unlocks the secrets of how to use hues to inspire joy, sadness, and even hunger.

By looking at the best packaging of the past year, one gets a picture of  the world today. And if the design trends are an anecdote, the diagnosis is  that the patient is overwhelmed. In economics there is an old idea that  "every abundance creates a new scarcity." When one thing becomes popular,  there is always a corresponding part that becomes more valuable because it  has become rare.

By looking at the best packaging of the past year, one gets a picture of the world today. And if the design trends are an anecdote, the diagnosis is that the patient is overwhelmed. In economics there is an old idea that "every abundance creates a new scarcity." When one thing becomes popular, there is always a corresponding part that becomes more valuable because it has become rare.