Marketing analytics

Unlock the power of marketing analytics to make data-driven decisions and drive your business growth. Discover top strategies and tools to optimize your marketing campaigns.
Content Marketing, Marketing Metrics, Google Analytics Infographic, Marketing Analytics, Marketing Strategy Social Media, Analytics Dashboard, Online Marketing, Marketing Information, Google Adwords Digital Marketing

What role does your website play in attracting and converting new customers? If you’re not sure, you should check your Google Analytics dashboard to get a pulse of who is coming to your website, where they are coming from, what they are doing on your website, and more. Here are some tips for small b

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Katherine Mallory
Business Analytics vs Marketing Analytics Marketing Metrics, Sales Skills, Marketing Analytics, Social Media Marketing Services, Marketing Jobs, Social Media Analytics, Business Intelligence, Social Media Marketing Business, Marketing Technology

Marketing analytics and business analytics are similar however still different. Both these fields feature competitive job markets and opportunities for growth. Business analytics is more advanced and can be used in many industries. While marketing analytics focuses on marketing issues. We at Altudo, help brands create awe-inspiring customer experiences. For more information on Business Analytics vs Marketing Analytics, connect with our experts at marketing@altudo.co and have a more detailed…

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Deewakshi
Data-driven Marketing Strategy: Spatial Analytics for Micro-marketing - Data Science Central Big Data, Data Driven Marketing, Data Analytics, Data Driven, Big Data Marketing, Marketing Data, Data Analyst, What Is Data, Big Data Infographic

Data-driven Marketing Strategy: Spatial Analytics for Micro-marketing Organizations, often in their me-too hurry to adopt a new technology, just pour their old-wine (data) into a new bottle. What was originally called ‘sales-information-system’ in the good-old-days underwent many avatars before it became BI (business intelligence) and then off-late, it is time to switch again. The latest… Read More »Data-driven Marketing Strategy: Spatial Analytics for Micro-marketing

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Shyam Arun
Inbound Marketing, Web Design, Internet Marketing, Content Marketing, Marketing Metrics, Marketing Analytics, Sales And Marketing, Marketing Strategy Social Media, B2b Marketing Strategy

What metrics do you use to measure the success of your marketing? You may be aware of the term ‘vanity metrics,’ or numbers that don’t represent true value for your business’ bottom line, but do you really know which metrics are ‘vanity’ and which are more meaningful? As I recently heard it (aptly) put by Nolin...

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Bec Hall
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