Brand marketing strategy

Storytelling is a surefire way to build brand awareness and customer loyalty! Here are four ways to use it when marketing your blog or business.

I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer evangelism. In terms of my own approaches to marketing, I have reasonably good instincts but nothing resembling formal training. That said, I know when something is awful. A few years ago, my friend and occasional […]

Branding is the key to differentiating yourself from hundreds of people who are doing the same thing that you do or selling the same thing that you sell. It’s about providing an experience and presenting your offerings in a way that makes your audience feel like they know you. Brand photos also help to create a …Continue Reading

So you’re just starting a business, your product / service is all ready to go, now you just need a strategy to help drive your business towards success?

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In a recent post , I mentioned my horror of modern working practices like team building exercises and earnest discussions about brand identi...

4 Brand Positioning Strategies for Multi-Product Categories - Business 2 Community

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What Does Your Brand Stand For? | Shared Value Initiative

brand archetypes, infographic, illustrations, printsome

Brand Equity model (Brandt and Johnson, 1997) “Brand equity is the unique set of real and/or perceived distinctions attached to a brand by customers…. Brand equity lives only in the hearts an…

"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/definition/brand-essence.html] Brand essence model diagram visually…

Building a strong brand is no easy matter. It requires taking several steps in order to climb the "branding ladder". The brand manager needs...

What are branding strategies and how to create brand insistence