Here are some basic rules and tips for billboard advertising
Get 10 Billboard Design tips to help you recognize superior messaging and design from pretty but non-functional outdoor advertisements. This is the science part of the art & science of designing billboards.
Transit advertising is a type of out-of-home (OOH) or outdoor billboard advertising that is found on the outside or inside of public vehicles like buses, trains, subways, cabs and also in the transit terminals/stations.
When it comes to outdoor placements, there really are no limits. Outdoor advertising is rapidly turing into a interactive consumer experience and integrating these placements into a campaign is a dream of mine.