5 Surprising Ways to Optimize Websites With Video | digital marketing strategy
Let’s look at five often overlooked areas for video optimization to replace or supplement your website’s static content – Content Marketing Institute | digital marketing strategy
4 Types of Analytics That Will Help You Succeed in 2020
Everyone has access to data, but not every company knows how to use it well. Here are four types of analytics you should master.
Why the HubSpot Social Team Developed a Private Facebook Group and How It Impacted Our Audience
As part of the Made @ HubSpot series, we explore how the HubSpot Social Team developed the Marketer to Marketer private Facebook Group to drive engagement.
Social media is the most popular method of engaging with brands | ZDNet
Salesforce surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers engage with brands, focusing on the channels, messages, and promotion types that are resonating during the pandemic. Social media is the most influential channel for communicating with consumers.
How to focus on content, rather than simply publish it
Modern marketing teams understand that high quality content is integral to a successful strategy. In fact, recent research showed that large companies plan to dedicate 42% of their marketing budget to content creation in 2020. At that scale it simply must deliver great ROI.
3 Data-Driven Content Solutions for the Next Era of Content Marketing
Everyone says they want to create data-driven content based, but many marketers have no idea what data matters or how to use it.
4 strategies that helped me build a 6-figure business on Instagram in one year — after starting out with just 40 followers
Rubeena Ianigro, founder of The Gray Muse, an enamel pin shop for artists, made $10,000 in her first month after solely marketing on Instagram.
Business owners should answer these 3 key questions to quickly determine which activities are worth the effort — and which should be de-prioritized
Entrepreneur coach Dorie Clark shares how she's taught high-level execs to focus on actions that will build credibility and generate more revenue.
3 Ways The Pandemic Has Permanently Changed The Minds Of Consumers | digital marketing strategy
Covid-19 is fundamentally changing the nature of consumer behavior. Here's how. | digital marketing strategy
How to Create Segmented User Experiences | digital marketing strategy
Different segments of your audiences will have different needs and expectations when it comes to what they’re hoping to get from your business. | digital marketing strategy
How to Use Your Facebook Page for Local Marketing | digital marketing strategy
Consider your Facebook page for your local marketing. It's a great way to put your brand in front of the right audience at the right time. | digital marketing strategy
The 3 keys to context marketing | Ad Age | digital marketing strategy
When brands learn to embrace context marketing, they are able to break through in the key moments of the customer's journey, build the required trust and drive demand in new ways. | digital marketing strategy
Opinion: 4 ways the pandemic is fast-forwarding our industry for the better | Ad Age | digital marketing strategy
WAYS THE PANDEMIC IS FAST-FORWARDING OUR INDUSTRY FOR THE BETTER | digital marketing strategy
5 Of The Best Sources For Digital Marketing News Online | digital marketing strategy
Here are five of the best websites to keep you informed about what's going on in the world of digital marketing news and online business. | digital marketing strategy
YouTube’s Video Builder Tool Eases Entry Into Video for Small and Midsized Businesses – Adweek | digital marketing strategy
Six-second and 15-second fare can be created with static images and music from the site’s library. | digital marketing strategy