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Brand Management

Collection by Markus Meierer • Last updated 8 weeks ago


Brand Management (online & offline)

Markus Meierer
Power Behind Brand Archetypes - . - The power behind brand archetypes – -The Power Behind Brand Archetypes - . - The power behind brand archetypes – - Digital Marketing Strategy, Marketing Plan, Business Marketing, Marketing Network, Marketing Branding, Event Marketing, Branding Agency, Marketing Strategies, Inbound Marketing

The Power Behind Brand Archetypes

Archetypes are primely used in the field of psychology, but they have also proven to be a valuable tool for narrative and, as it turns out, marketing.

house of brands Branding Your Business, Corporate Branding, Corporate Design, Logo Branding, Branding Digital, Endorsed Brand, Digital Communication, Marca Personal, Personal Logo

Alphabet’s Moving In: Google’s Rearranged Brand House – Verse | Innovation and Brand Strategy

Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re... Read More

Data visualization infographic & Chart All sizes Branding Digital, Brand Manifesto, Tumblr Website, Web Design, Design Basics, Creative Design, Graphic Design, Branding Process, Branding Tools

Building Brands

Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos and videos to the world, securely and privately show content to your friends and family, or blog the photos and videos you take with a cameraphone.

Elements of Value interactive graphic - Bain & Company Insights Brand Management, Business Management, Business Planning, Project Management, Business Intelligence, Proposition De Valeur, Blue Ocean Strategy, Corporate Strategy, Corporate Identity

All about value props: How customer and competitive research should shape your marketing

Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.

What is Branding? Animation Video on Behance Branding Design, Logo Design, Graphic Design, Pub Tv, Web Design, Motion Video, Brand Management, Animation Reference, Inspirational Videos

What is branding? by David Brier

With over 20,000 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and n...

Food infographic General Mills, Kellogg's, and Unilever own just about everything. Infographic Description General Mills, Kellogg's, and Coca Cola, Pepsi, General Mills, Mountain Dew, San Pellegrino, Betty Crocker, Vitamin Water, Ovaltine, Shopping

PepsiCo Makes Quaker Oats Chewy Bars (And Other Surprising Brand-Product Associations)

As part of a report on the environmental and social responsibility of the "Big 10" food and beverage companies - Oxfam International published a giant infographic depicting the ownership of food brands. The graphic depicts the huge amount of brands owned by very few companies. Blows the mind, no?

Heck of an Exit - Ryan Brenizer -- NYC Wedding Photographer. Dslr Photography Tips, Digital Photography School, Wedding Photography Tips, Photography Tips For Beginners, Free Photography, Photography Lessons, Photography Gallery, Couple Photography, Nature Photography

Wedding Photography Tips: Your Style with Ryan Brenizer

Segmenting, Targeting, Positioning: Branding from a Photographers perspective ---- Wedding Photography Tips: Your Style with Ryan Brenizer - YouTube

Very well executed video by INETDESIGN referencing popular logos to explain branding. Ad Design, Branding Design, Logo Design, Visual Identity, Brand Identity, Corporate Identity, Importance Of Branding, Popular Logos, Design Theory


A little story about the importance of branding made with love by INETDESIGN. Graphics inspired by: KFC, Oreo, Samsung, Mastercard, Milka, Disney, Tommy Hilfiger,…

5 TED talks every marketer should watch Topics include physics in marketing, viral videos, and cross-cultural communication. Cross Cultural Communication, Good Communication, Branding Course, Second Law Of Thermodynamics, Viral Marketing, Marketing Videos, Marketing Branding, Social Media Digital Marketing, Quantitative Research

What physics taught me about marketing

Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

This Is a Generic Brand Video This Is a Generic. - This Is a Generic Brand Video This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s. Image Film, Authors Purpose, Great Ads, Brand Management, Inspirational Videos, Stock Market, Inspire Me, Things To Sell, Stock Footage

Every Brand Video You've Ever Seen in One Sweeping Parody

In a time when a company's brand is seemingly more important than its products, there's emerged an ugly trend where advertisers slap together a stock footage highlight reel designed to emotionally connect consumers to a giant corporation. It feels kind of icky, and this wonderful parody by stock footage company Dissolve perfectly illustrates why.

How to sell a country: the booming business of nation branding Brand Management, The Guardian, Branding, Marketing, Education, Country, News, Day, Business

How to sell a country: the booming business of nation branding

The long read: These days, every place in the world wants to market its unique identity – and an industry has sprung up to help put them on the map

Fashion Photographer Imagines Cars As Supermodels by photographer Viktorija Pashuta Source by miraluna Models Men, Fashion Models, Mini Car, Latest Cars, Trends, Real Women, Photo S, Supermodels, Beautiful Women

Fashion Photographer Imagines Cars As Supermodels

What if a spell turned some of the world’s most famous car models into real women? What would they look like? That’s what photographer Viktorija Pashuta decided to explore with her latest portrait project, titled “What if Cars Were Supermodels?” Gathered under one roof top 12 renowned super models,

  Survey Questions, Brand Management, Betrayal, Advertising, Marketing, This Or That Questions, Branding

Brand Survey Questions Database

List of survey questions or questionnaire items that could be used to measure behavioral intentions: Rate the probability that you would select [brand] brand if you needed to purchase a (car) in the future time: (-3) Unlikely, (3) Likely (-3) Improbable, (3) Probable (-3) Impossible, (3) Possible Reference: Fishbein, M. and Ajzen, I. (1975), Belief, attitude, intention, […]

The Three C's of Personal Branding: Communication, Competencies and Character Brand Management, Printed Pages, New Market, Personal Branding, Communication, Language, Marketing, Character, Languages

The Three C's of Personal Branding: Communication, Competencies and Character

Just as in product marketing, flashy language can't sell an incomplete package. Make sure your brand includes competencies and character