There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
This is a really cool visual image through its use of negative and positive space. I like how the number is used in the image to create the face of the owl. The number appears to make the owl looking on its side. letter/number into image
I adore the innovative and subtle combination of the letterform with the object, all the while reflecting the personality of the company. Seeing the creative process leading up to the final product was refreshing, inspiring,