More VOGUE--August 15 1936 Willaumez Schiaparelli hats
Condé Montrose Nast purchased Vogue in 1905 one year before Turnure's death and gradually grew the publication. He changed it to a unisex magazine and started Vogue overseas in the 1910s. Under Nast, the magazine soon shifted its focus to women, and in turn the price was soon raised. The magazine's number of publications and profit increased dramatically under Nast's management. By 1911, the Vogue brand had garnered a reputation that it continues to maintain, targeting an elite audience.