Cancel
More information
US senior decision-makers felt a number of varied factors impacted their analytics investments and objectives in Q1 2016. According to Q1 research, a small plurality of executives—roughly one-fifth—blamed regulatory changes, followed by economic and customer behavior shifts.
Find this Pin and more on EMARKETER by Jose Luis Vazquez.
What others are saying

US Execs Don't Agree About What's Driving Analytics Investment - eMarketer

Stories of social innovation from around the world by Michael Saunders

US senior decision-makers felt a number of varied factors impacted their analytics investments and objectives in Q1 2016. According to Q1 research, a small plurality of executives—roughly one-fifth—blamed regulatory changes, followed by economic and customer behavior shifts.

US senior decision-makers felt a number of varied factors impacted their analytics investments and objectives in Q1 2016. According to Q1 research, a small plurality of executives—roughly one-fifth—blamed regulatory changes, followed by economic and customer behavior shifts.

Discover ideas about Customer Behaviour

Impact Investing Information and Resources

Similar ideas

Cancel
More information
How Are Marketers Using Data? - eMarketer. What channel are marketing data coming from?
What others are saying

How Are Marketers Using Data? - eMarketer. What channel are marketing data coming from?

How Are Marketers Using Data? - eMarketer. What channel are marketing data coming from?
Cancel
More information
Types of Historical Customer Data Used for Personalization According to Marketers Worldwide, June 2015 (% of respondents)
Find this Pin and more on Analytics & Data by Kelly Gabrielsen.
What others are saying

Marketing automation tools do the habitual tasks, while you and your team can focus on more complicated projects. Learn how to use marketing automation in this post.

Improved lead management is a top benefit of marketing automation

I benefici della automation.

How Effective Has Personalization Been So Far?

Types of Historical Customer Data Used for Personalization According to Marketers Worldwide, June 2015 (% of respondents)

Types of Historical Customer Data Used for Personalization According to Marketers Worldwide, June 2015 (% of respondents)
Cancel
More information
Major Investment Areas Required for Big Data Projects According to IT Managers Worldwide, Feb 2015 (% of respondents)
Find this Pin and more on Analytics & Data by Kelly Gabrielsen.
What others are saying

Limited expertise, technology prevent companies from big data success

Major Investment Areas Required for Big Data Projects According to IT Managers Worldwide, Feb 2015 (% of respondents)

Major Investment Areas Required for Big Data Projects According to IT Managers Worldwide, Feb 2015 (% of respondents)
Cancel
More information
Marketers were most likely to personalize email and direct mail campaigns, each used by nearly two-thirds. However, popular channels such as websites and social media were used far less frequently, and display and mobile ads didn’t even break one-fifth of respondents.
Find this Pin and more on Analytics & Data by Kelly Gabrielsen.
What others are saying

Data-driven marketing spending, revenues and profits will continue to rise

Marketers were most likely to personalize email and direct mail campaigns, each used by nearly two-thirds. However, popular channels such as websites and social media were used far less frequently, and display and mobile ads didn’t even break one-fifth of respondents.

Marketers were most likely to personalize email and direct mail campaigns, each used by nearly two-thirds. However, popular channels such as websites and social media were used far less frequently, and display and mobile ads didn’t even break one-fifth of respondents.
Cancel
More information
The same percentage reported increasing investment in technologies to manage data, which conversely indicates that 71% had not increased investment in such technology. While these results show that data has not completely upended the way most businesses operate, a growing minority do seem to be taking a hard look at how data can and will move them forward—and what they need to do to meet that change head-on.
Find this Pin and more on Analytics & Data by Kelly Gabrielsen.
What others are saying

Predictive analytics on customers’ lifetime value gets interest from marketers

What Do Marketers Want From Big Data?

The same percentage reported increasing investment in technologies to manage data, which conversely indicates that 71% had not increased investment in such technology. While these results show that data has not completely upended the way most businesses operate, a growing minority do seem to be taking a hard look at how data can and will move them forward—and what they need to do to meet that change head-on.

The same percentage reported increasing investment in technologies to manage data, which conversely indicates that 71% had not increased investment in such technology. While these results show that data has not completely upended the way most businesses operate, a growing minority do seem to be taking a hard look at how data can and will move them forward—and what they need to do to meet that change head-on.
Cancel
More information
Loyalty Program Members Demand More Personalized Experiences Read more at http://www.emarketer.com/Article/Loyalty-Program-Members-Demand-More-Personalized-Experiences/1010567#aXtcv3fb8sh40h7k.99 http://www.emarketer.com/Article/Loyalty-Program-Members-Demand-More-Personalized-Experiences/1010567/2
What others are saying

Firms Hire Chief Data Officers to Improve Data Management - eMarketer

Retailers turn to data and analytics to link consumer information

Due to influx of data, companies hire CDOs to get information in check

Loyalty Program Members Demand More Personalized Experiences Read more at http://www.emarketer.com/Article/Loyalty-Program-Members-Demand-More-Personalized-Experiences/1010567#aXtcv3fb8sh40h7k.99 http://www.emarketer.com/Article/Loyalty-Program-Members-Demand-More-Personalized-Experiences/1010567/2

Loyalty Program Members Demand More Personalized Experiences Read more at http://www.emarketer.com/Article/Loyalty-Program-Members-Demand-More-Personalized-Experiences/1010567#aXtcv3fb8sh40h7k.99 http://www.emarketer.com/Article/Loyalty-Program-Members-Demand-More-Personalized-Experiences/1010567/2

Similar Ideas

Data is a popular commodity these days, and the desire to add to data capabilities has driven a wide range of acquisitions and investments. Here's a look at some of the deal activity and the factors behind the dollars.

Data is a popular commodity these days, and the desire to add to data capabilities has driven a wide range of acquisitions and investments. Here's a look at some of the deal activity and the factors behind the dollars.

Best Uses of First-, Second-* and Third-Party Data According to Senior-Level Marketers in North America, June 2015 (% of respondents)

Second-party data can be extremely valuable to marketers, yet it's not as well understood or as widely employed as first- or third-party data. To help clear the fog, columnist Matt Ackley explains second-party data and its uses.

Ad Tech Functions Managed Internally vs. Externally by Brand Ad Tech Buyers in North America and Western Europe*, Jan 2016 (% of respondents) - eMarketer

Most Ad Tech Buyers Manage DMPs Internally - eMarketer

New technology requires new outlays, however, which might not have been included in anyone’s budget line. The largest problem seen by executives in using data analytics was the absence of investment in new technology.

Chart: Stated Challenges US Marketing Execs Have in Increasing Use of Data and Analytics, 2013

Well, it really depends on how you define personalization.    Click/tap to view the original article.  This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

To Achieve Personalization, Marketers Need Resources - eMarketer

Well, it really depends on how you define personalization. Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Best Description of Their Process for Validating/Authenticating Information Collected from Customers According to US IT Decision-Makers, May 2015 (% of respondents)

Less than a fifth of IT decision-makers have fully automated customer information authentication

Research from 1010data conducted by uSamp found that a majority of US business executives said their companies were not using Big Data becau...

Research from conducted by uSamp found that a majority of US business executives said their companies were not using Big Data becau.

Extent to Which Marketers Worldwide Have Access to Data and Consumer Intelligence, Aug 2017 (% of respondents)

Are corporate silos finally breaking down a bit? A new survey of marketing leaders shows progress, with teams having better access to data from across the organization.

Five Charts Explaining Why Marketers Are Experiencing Data-Driven Growing Pains - eMarketer

Five Charts Explaining Why Marketers Are Experiencing Data-Driven Growing Pains - eMarketer

Ability of Their Company to Address Select Challenges According to Marketers in Europe and North America, Q2 2015 (% of respondents)

Data Forces Marketers to Bring In External Partners - eMarketer

Many IT executives in North America currently have—or plan to have—machine learning programs in place, according to research. Predictive analytics is the No. 1 implementation, but execs have dozens of use cases on their agendas.

Many IT executives in North America currently have—or plan to have—machine learning programs in place, according to research. Predictive analytics is the No. 1 implementation, but execs have dozens of use cases on their agendas.

Would YOU Willingly Share Data with Third Parties?

Would YOU Willingly Share Data with Third Parties?

Pinterest
Search

Unlimited free access to the world's best ideas

Sign up to see more

OR

By continuing, you agree to Pinterest's Terms of Service, Privacy Policy
Pinterest helps you find ideas to try.