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Starbucks Double Shot Energy! Perfect for those extra long days at school ;D  @Influenster @Rick- Cawthard New York Color

Perfect for those extra long days at school ;D Liu Liu Buhn- Cawthard New York Color

First Starbucks store ever!

First Starbucks store ever!

Brand: Starbucks. The Communication Objective is to maintain the brand image that Starbucks coffee is of good quality and is made perfect for each customer. The headline is: If your coffee isn't perfect, we'll make it over.  If it's still not perfect make sure you're in a Starbucks.  The Illustration is just text with an image of a Starbucks cup on the bottom.  It lets the viewer focus on the message and the last thing they see is a cup of Starbucks coffee.

Starbucks Coffee Ad

of Brand: Starbucks Communication Objective: Attitude - The ad creates a positive attitude towards their customer's satisfaction by making their drink perfect for them. By doing so, it builds confidence in the company/brand.