Case Study: Sport England #ThisGirlCan
In January 2015 #ThisGirlCan dropped. The campaign for Sports England, aimed at encouraging women to exercise, features real women. Find out more about this D&AD Pencil winning campaign.
Finally, A Fitness Campaign For Real Women That Features Cellulite And 'Jiggles'
There aren't enough women in sport, we already know that much. But we aren't talking about the Jessica Ennis-Hills of this world, or even sport as a team or professional event. We're talking about gir...
Sport England launches This Girl Can campaign - Creative Review
Another strong image from Sport England's This Girl Can campaign, which aims to encourage women aged between 14 and 40 to be more active
Interoception & The Yoga Body: Why We Feel “Fat”
Sport England's new This Girl Can campaign aims to tackle women's fear of being judged as they exercise - and is a refreshing change from imagery of athletes and models
Video: Pumptrack Love - A Girls' Roadtrip to Berlin - Pinkbike
Laura Brethauer and Steffie Teltscher pack up their bikes and head to Berlin for a Pumptrack tour, they are accompanied by filmmaker Ben Klose and photographer Christoph Bayer. Fun video and pics inside.