Makeup Tutorials

All the makeup tutorials you'll ever need! Get tips, tricks and beauty routines for everyday natural makeup looks and full face glam. Find makeup inspiration…
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If TikTok has you wondering, “what is puppy eyeliner?”, a makeup artist explains—and walks us through a puppy eye makeup tutorial. Here's how to get the K-beauty look in just three steps. Beauty Routine For School, Beauty Routines, Puppy Eyes Makeup, Eye Makeup, Natural Everyday Makeup, Natural Makeup Looks, Kitten Eyes, Date Night Makeup, Smokey Eye Tutorial
What Is Puppy Eyeliner?
If TikTok has you wondering, “what is puppy eyeliner?”, a makeup artist explains—and walks us through a puppy eye makeup tutorial. Here's how to get the K-beauty look in just three steps.
We asked three makeup artists about the "unapproachable makeup" trend that's all over TikTok. Here's everything you need to know about the look, including tips for how to recreate the beauty trend at home. Makeup Trends, Beauty Trends, Makeup Tips, Beauty Makeup, Makeup Tutorials, Black Eyeshadow, Eyeshadow Makeup
What Is the "Unapproachable Makeup" TikTok Trend?
We asked three makeup artists about the "unapproachable makeup" trend that's all over TikTok. Here's everything you need to know about the look, including tips for how to recreate the beauty trend at home.
If you’ve been wanting to brighten up your eye makeup but feel a little timid, don’t worry. We’ve put together a visual guide for how to wear bright or glittery eye makeup if you're over 35. Here, the six rules you need to know. Glittery Eye Makeup, Bright Eye Makeup, Glittery Eyes, Eye Brushes, Eyeshadow Brushes, Light Pink Eyeshadow, Classic Red Lip
The 6 Rules of Wearing Bright or Glittery Eye Makeup Over 35
If you’ve been wanting to brighten up your eye makeup but feel a little timid, don’t worry. We’ve put together a visual guide for how to wear bright or glittery eye makeup if you're over 35. Here, the six rules you need to know.
Here's a rundown of the 15 best retinol eye creams on the market, from drugstore MVPs to luxury splurges. These products are proven to fight fine lines and wrinkles—and some were even cherry picked by dermatologists. Fragrance Free Products, Skincare Products, Beauty Products, Best Retinol Eye Cream, How To Get Rid Of Pimples, Night Moisturizer, Find Makeup, Olay Regenerist
The 15 Best Retinol Eye Creams
Here's a rundown of the 15 best retinol eye creams on the market, from drugstore MVPs to luxury splurges. These products are proven to fight fine lines and wrinkles—and some were even cherry picked by dermatologists.
Here's a rundown of the 15 best retinol eye creams on the market, from drugstore MVPs to luxury splurges. These products are proven to fight fine lines and wrinkles—and some were even cherry picked by dermatologists.
The 15 Best Retinol Eye Creams
Here's a rundown of the 15 best retinol eye creams on the market, from drugstore MVPs to luxury splurges. These products are proven to fight fine lines and wrinkles—and some were even cherry picked by dermatologists.
Want to try the ethereal makeup trend for your upcoming summer weddings? Two makeup artists break down how to get the look, plus share their top product recommendations. Fresh Sugar Lip Treatment, Laura Mercier Tinted Moisturizer, Lightweight Foundation, Brow Artist, Ethereal Makeup, Lash Primer
How to Get the Ethereal Makeup Look
Want to try the ethereal makeup trend for your upcoming summer weddings? Two makeup artists break down how to get the look, plus share their top product recommendations.
Here are seven rules for wearing foundation, so you get a fresh, non-cakey finish every time—plus, the best makeup products and techniques for getting the most seamless application ever. Cool Makeup Looks, Too Faced Foundation, Best Foundation, Foundation For Combination Skin, Oily T Zone, Hydrating Sheet Mask
The 7 Rules of Wearing Foundation
Here are seven rules for wearing foundation, so you get a fresh, non-cakey finish every time—plus, the best makeup products and techniques for getting the most seamless application ever.
We asked a makeup artist, esthetician and skincare expert to share the best ways to remove eye makeup. These beauty tips will protect your skin while getting the job done safely. Makeup Remover Wipes, Makeup Wipes, Skincare Routine, Facial Mist
The 7 Best Ways to Remove Eye Makeup
We asked a makeup artist, esthetician and skincare expert to share the best ways to remove eye makeup. These beauty tips will protect your skin while getting the job done safely.
The 5 Eyebrow Mistakes Everyone Makes, According to a Brow Expert  #purewow #beauty #tip #eyebrows Daily Beauty Tips, Beauty Tips For Face, Beauty Hacks, Beauty Secrets, Thick Brows, Natural Brows, Natural Beauty, Eye Makeup Tips, Eyebrow Makeup
The 5 Eyebrow Mistakes Everyone Makes, According to a Brow Expert
The 5 Eyebrow Mistakes Everyone Makes, According to a Brow Expert #purewow #beauty #tip #eyebrows
5 Crucial Makeup Tips for Women Over 40 #purewow #beauty #makeup #face #foundation Foundation Makeup, Drugstore Foundation, Makeup Over 40, Top Makeup Products, Putting On Makeup, Celebrity Makeup Artist
5 Crucial Makeup Tips for Women Over 40
5 Crucial Makeup Tips for Women Over 40 #purewow #beauty #makeup #face #foundation
Little Liam Designs
Little Liam Designs
We chatted with Ashley Kasunich Fritz to ask our most pressing questions about being a New York City Rockette. Best Red Lipstick, Red Lipsticks, Interview Makeup, Christmas Spectacular, New York Beauty, Beauty And The Best
The Best Red Lipstick, According to a Radio City Rockette
We chatted with Ashley Kasunich Fritz to ask our most pressing questions about being a New York City Rockette.
Here’s a simple guide to finding the best false lashes for hooded eyes. Best False Lashes, Differin Gel, Types Of Eyes, Falsies, Dewy Skin
How to Wear Falsies with Hooded Eyes
Here’s a simple guide to finding the best false lashes for hooded eyes.
As the Y2K craze slowly makes its way out, indie sleaze is set to make a comeback next (and we have some thoughts). Choppy Fringe, Millennial Trends, Fall Beauty Trends, Heavy Bangs, Bold Lipstick, Side Swept Bangs
Indie Sleaze Beauty Trend
As the Y2K craze slowly makes its way out, indie sleaze is set to make a comeback next (and we have some thoughts).
Are magnetic lashes safe? We did some digging to see if they’re worth trying out. How To Trim Eyebrows, Magnetic Lashes, Halloween Nail Art
Are Magnetic Lashes Safe?
Are magnetic lashes safe? We did some digging to see if they’re worth trying out.
Sharon Becker, a makeup artist and the owner of SB Beauty, shares her top tips for trimming your eyebrows at home. Fall Hair Trends, Make Beauty, All Things Beauty
How to Trim Eyebrows in 6 Steps
Sharon Becker, a makeup artist and the owner of SB Beauty, shares her top tips for trimming your eyebrows at home.
Siren eyes are the latest eyeliner technique taking TikTok by storm. We asked the experts how to recreate the sultry look right at home. Everyday Makeup Routine, Dark Eyeshadow, Eyeliner Techniques, Dramatic Style
Meet Siren Eyes: TikTok's Favorite Eyeliner Technique
Siren eyes are the latest eyeliner technique taking TikTok by storm. We asked the experts how to recreate the sultry look right at home.
You’ve probably heard the crazy hype around the Charlotte Tilbury Hollywood Flawless Filter ($44) it’s a glowy veil of light coverage that can be used as a base or atop your regular foundation. Elf recently released their take on the famous formula, the Halo Glow Filter ($14) Here is my honest review. Makeup Dupes, Makeup Remover, Light Coverage Foundation
Elf's Halo Glow Filter Review
You’ve probably heard the crazy hype around the Charlotte Tilbury Hollywood Flawless Filter ($44) it’s a glowy veil of light coverage that can be used as a base or atop your regular foundation. Elf recently released their take on the famous formula, the Halo Glow Filter ($14) Here is my honest review.
The Nordstrom Anniversary Sale is here with hundreds of deals on some of our favorite makeup and skincare products. PureWow shares 20 items we're adding to our carts this year. La Mer Moisturizing Cream, Eyelash Conditioner, Beauty Deals, Nordstrom Anniversary Sale
Nordstrom Anniversary Sale 2022: The Best Beauty Deals
The Nordstrom Anniversary Sale is here with hundreds of deals on some of our favorite makeup and skincare products. PureWow shares 20 items we're adding to our carts this year.
Black blush is taking over TikTok, but is it worth trying? PureWow finds out. Complexion, Australian Makeup Brands, Blush Trend, Under Eye Concealer, Lipstick Queen
Black Blush TikTok Trend
Black blush is taking over TikTok, but is it worth trying? PureWow finds out.
PureWow shares seven rules for wearing foundation, so you get a fresh, non-cakey finish every time. Makeup Foundation
7 Rules of Wearing Foundation
PureWow shares seven rules for wearing foundation, so you get a fresh, non-cakey finish every time.
PureWow shares a simple trick to wearing cream blush so it isn’t splotchy. Blush Beauty, Blush Makeup
How to Wear Cream Blush So It Isn't Splotchy
PureWow shares a simple trick to wearing cream blush so it isn’t splotchy.
Fans of glass skin and glowing, dewy skin in general (that makes most of us, right?) will appreciate TikTok’s latest skincare craze: Jello Skin. Here’s what it is and how to achieve it yourself. Korean Sunscreen, Spf Sunscreen, Glass Skin
Jello Skin Beauty Trend
Fans of glass skin and glowing, dewy skin in general (that makes most of us, right?) will appreciate TikTok’s latest skincare craze: Jello Skin. Here’s what it is and how to achieve it yourself.
I’ve found a fabulous combination that’s made getting the no-makeup-makeup, glazed donut look a piece of cake with these three products. Dewy Makeup, Makeup Base, Hydrating Lip Balm, Beauty Sponge
How to Get Dewy Skin for Summer 2022
I’ve found a fabulous combination that’s made getting the no-makeup-makeup, glazed donut look a piece of cake with these three products.
With the recent resurgence of soft glam looks, we didn't expect this other makeup trend to rise all over TikTok. Soft Grunge Makeup, Minimal Makeup Look, Voluminous Mascara, Bold Lashes
Guide to the Soft Grunge Makeup Trend, "Rockstar Girlfriend Aesthetic"
With the recent resurgence of soft glam looks, we didn't expect this other makeup trend to rise all over TikTok.
Blue is a surprisingly versatile shade, and it goes fabulously well with every eye color around. Blue Eyeshadow, Women Lifestyle
10 Best Blue Eyeshadows in 2022
Blue is a surprisingly versatile shade, and it goes fabulously well with every eye color around.
Behold: The 15 best foundations for combination skin that will tackle dryness and oiliness all at the same time. Best Foundation For Combination Skin, Combination Skin Makeup, Hydrating Gel Cream, Moisturizer Cream, Best Makeup Products, Dewy Foundation
15 Best Foundations for Combination Skin
Behold: The 15 best foundations for combination skin that will tackle dryness and oiliness all at the same time.
After years of bold, thick brows reigning supreme, we’re seeing a recent shift toward thinner arches. Here at PureWow, we dissect this revival with celebrity brow expert, Dani Kimiko Vincent. Brow Makeup, Beautiful Definitions, Tweezing
Are Skinny Eyebrows Back?
After years of bold, thick brows reigning supreme, we’re seeing a recent shift toward thinner arches. Here at PureWow, we dissect this revival with celebrity brow expert, Dani Kimiko Vincent.
From a drugstore classic to a new fan favorite, here are the 13 best setting sprays for oily skin. Drugstore Setting Spray, Makeup Setting Spray, Moisturizer For Oily Skin, Oily Skin Care, Oil Control Setting Spray, Fixing Spray, Tips For Oily Skin, Best Settings
13 Best Setting Sprays for Oily Skin
From a drugstore classic to a new fan favorite, here are the 13 best setting sprays for oily skin.
Are you constantly getting air bubbles in your manicure? PureWow shares a few tips for getting the smoothest finish, every time. Bubbles In Nail Polish, Bubble Nails, When To Plant Vegetables, Top Coat Nail Polish, Edge Nails, Happy Paintings, Minimalist Nails
How to Prevent Nail Polish Bubbles
Are you constantly getting air bubbles in your manicure? PureWow shares a few tips for getting the smoothest finish, every time.
Gray hair is now widely accepted as chic. PureWow shares how to adjust your makeup so it flatters your natural hue. Grey Hair And Makeup, Hair And Makeup Tips, Hair Makeup, Aging Makeup, Hair Tips, African American Women Hairstyles, African American Makeup, Natural Gray Hair, Natural Hair Styles
5 Makeup Tips for Women With Gray Hair
Gray hair is now widely accepted as chic. PureWow shares how to adjust your makeup so it flatters your natural hue.