In 1980 Carlo Crocco created the Hublot watch featuring a gold case and natural rubber strap. For the first time in the history of watchmaking, a precious underground material was combined with an above-ground natural substance. Soon thereafter, leading watchmaking brands started using rubber, thus validating our concept. In 2004, industry legend Jean-Claude Biver becomes CEO of Hublot. Under his leadership, Hublot revisits its founding principles and launches “The Art of Fusion” concept.
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