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The 14 worst logos of all time, according to artists and designers
Simplicity can be good, but Open Table didn't do itself any favors by removing the tables from its old logo and making the new one more vague, Rodin says. "Sorry, but a round sperm about to ovulate an egg simply doesn't say anything about the brand's offering, story, or anything else," he argues. "The old logo, while dated, at least had some meaning and was a little bit interesting."