[Infographic] Social Media Marketing Is Not Just About 1 Metric!
The Engagement Rate is the best metric for benchmarking performance but social media analytics offer much more!
Social media is about social science not technology - Brian Solis
In 2007, I wrote an article entitled, “Social Media is About Sociology Not Technology.” It’s a statement that after five years (and counting), I thankfully continue to see shared every day on Twitter. As time passed and experience matured, I amended that statement to now read, “Social media is about social science not technology.” Why did I change such a powerful statement? I believe that it is not only stronger now, it is also truer. See, sociology is just one...
Infographic: Social Media Holiday Purchases
Here's an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500...
INFOGRAPHIC: Most Social Buzz About Super Bowl Ads Was On Facebook, Via IPhones
There were 650,757 posts on Facebook Sunday related to Super Bowl ads, compared with 583,152 tweets, and Budweiser was the most discussed advertiser, while the most engaging advertiser was GoDaddy, according to statistics from social marketing platform Engagor.
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